SaaS product launch plan template.
Turn a launch brief into an editable SaaS product launch plan in seconds. Ganttastic's AI lays out the phases, tasks, milestones and dependencies — then you edit dates, assign owners, share a live link and export.
Free · No signup to try · Editable & exportable
Start from a brief
Paste something like this.
“We're launching v1 of our SaaS product — a team scheduling tool — to the public in about 10 weeks. We have a closed beta running now with roughly 50 users. The team is a founder who acts as PM, two engineers, a designer, and a part-time content and marketing person. Before launch we need pricing finalised, billing wired up, onboarding polished, docs written, a launch landing page, a Product Hunt launch, and an email and social push. The goal is 500 signups in the first month.”
That’s the before. Here’s the plan Ganttastic builds from it.
Typical timeline · 8-12 weeks
The SaaS product launch plan.
- 1
Positioning & Pricing
- Finalise the ideal customer profile and core messaging
- Finalise pricing tiers and the free-vs-paid split
- Quick competitive and positioning review
- Draft the launch narrative and key talking points
- Align the team on goals and success metrics
- 2
Product Readiness
- Close priority beta bugs
- Wire up billing and subscription checkout
- Polish the onboarding and first-run experience
- Accessibility and performance pass
- Final QA and regression testing
- 3
Go-to-Market Assets
- Build the launch landing page
- Write product docs and a help centre
- Record a demo video and capture screenshots
- Prepare the launch email sequence
- Draft social and Product Hunt copy
- 4
Beta Feedback & Proof
- Gather beta testimonials and short case snippets
- Run a quick pricing and onboarding test
- Incorporate priority beta feedback
- Line up launch-day supporters and hunters
- 5
Launch
- Freeze scope for launch
- Schedule the Product Hunt post and email send
- Publish the landing page and docs
- Run the coordinated social push
- Monitor signups, errors and support in real time
- 6
Post-Launch
- Triage launch-day issues
- Follow up with new signups and activation
- Review metrics against the goal
- Plan the first fast-follow improvements
Key dependencies
- Pricing and billing must be finalised before the launch page and checkout go live — you cannot drive signups to a paywall that is not wired up yet.
- Onboarding and core docs should be done before the traffic spike, because launch-day users churn fastest when they hit friction with no self-serve help.
- Beta bug-fixing gates the launch date: launching on top of known priority bugs turns a traffic spike into a support and reputation problem.
Timeline risks
- Launches slip most on billing and checkout integration and on last-mile onboarding polish — both are easy to underestimate and unsafe to rush.
- Product Hunt and press coordination depend on other people's calendars, so lock the launch date and supporters early and keep a one-week buffer for QA and asset review.
- Scope creep — just one more feature before launch — is the classic killer; freeze scope at least a week out and push extras to a fast-follow.
How to use it
Make it your plan.
- 1
Open the AI planner
Start a new plan in Ganttastic and choose to generate it with AI.
- 2
Paste or edit the brief
Use the SaaS product launch brief above as a starting point and tweak it to match your project.
- 3
Ganttastic generates your plan
The AI drafts tasks, milestones, dependencies, and dates for your SaaS product launch.
- 4
Edit and assign
Adjust tasks and dates, rewire dependencies, and assign owners.
- 5
Share or export
Send a live link to stakeholders, or export to Excel, CSV, PDF, or PNG.
Questions, answered.
Can’t find what you’re looking for? Email support@ganttastic.com and we’ll get back to you within one business day.
Your SaaS product launch.
Your plan.
Generate your own SaaS product launch plan from a brief — editable, shareable, and free to try. No signup required.