SaaS product launch plan template.
Describe the release and Ganttastic drafts a launch plan you can actually run: product readiness, billing, docs, go to market assets and post launch follow up. Edit everything, then share it with the team.
Free plan · AI generated · Editable and exportable
Start from a brief
Paste something like this.
"We're launching v1 of our SaaS product, a team scheduling tool, to the public in about 10 weeks. We have a closed beta running now with roughly 50 users. The team is a founder who acts as PM, two engineers, a designer, and a part time content and marketing person. Before launch we need pricing finalized, billing wired up, onboarding polished, docs written, a launch landing page, a Product Hunt launch, and an email and social push. The goal is 500 signups in the first month."
That is the before. Here is the plan Ganttastic builds from it.
Typical timeline · 8 to 12 weeks
The SaaS product launch plan.
- 1
Positioning & Pricing
- Finalize the ideal customer profile and core messaging
- Finalize pricing tiers and the free versus paid split
- Quick competitive and positioning review
- Draft the launch narrative and key talking points
- Align the team on goals and success metrics
- 2
Product Readiness
- Close priority beta bugs
- Wire up billing and subscription checkout
- Polish the onboarding and first run experience
- Accessibility and performance pass
- Final QA and regression testing
- 3
Go to Market Assets
- Build the launch landing page
- Write product docs and a help center
- Record a demo video and capture screenshots
- Prepare the launch email sequence
- Draft social and Product Hunt copy
- 4
Beta Feedback & Proof
- Gather beta testimonials and short case snippets
- Run a quick pricing and onboarding test
- Incorporate priority beta feedback
- Line up launch day supporters and hunters
- 5
Launch
- Freeze scope for launch
- Schedule the Product Hunt post and email send
- Publish the landing page and docs
- Run the coordinated social push
- Monitor signups, errors and support in real time
- 6
Post Launch
- Triage launch day issues
- Follow up with new signups and activation
- Review metrics against the goal
- Plan the first fast follow improvements
Key dependencies
- Pricing and billing must be finalized before the launch page and checkout go live, because you cannot drive signups to a paywall that is not wired up yet.
- Onboarding and core docs should be done before the traffic spike, because launch day users churn fastest when they hit friction with no self serve help.
- Beta bug fixing gates the launch date: launching on top of known priority bugs turns a traffic spike into a support and reputation problem.
Timeline risks
- Launches slip most on billing and checkout integration and on last mile onboarding polish, both easy to underestimate and unsafe to rush.
- Product Hunt and press coordination depend on other people's calendars, so lock the launch date and supporters early and keep a one week buffer for QA and asset review.
- Scope creep, just one more feature before launch, is the classic killer; freeze scope at least a week out and push extras to a fast follow.
How to use it
Make it your plan.
- 1
Open the AI planner
Start a new plan in Ganttastic and choose to generate it with AI.
- 2
Paste or edit the brief
Use the SaaS product launch brief above as a starting point and tweak it to match your project.
- 3
Ganttastic generates your plan
The AI drafts tasks, milestones, dependencies, and dates for your SaaS product launch.
- 4
Edit and assign
Adjust tasks and dates, rewire dependencies, and assign owners.
- 5
Share or export
Send a live link to stakeholders, or export to Excel, PDF, or PNG.
Questions, answered.
Cannot find what you need? Email support@ganttastic.com and you will hear back within one business day.
Your SaaS product launch.
Your plan.
Generate your own SaaS product launch plan from a brief. It stays editable and shareable, and the free plan covers it.